Kreativitas dalam Konten Instagram Feeds Produk Kecantikan oleh Studio Postwork

Ratna Tri Maharani

Abstract


Creating content on social media requires a creative process to support interaction between brands and audiences. Because social media is not only a place to display product catalogs, but also as a marketing medium. The purpose of this study is to explain what the creative process and content design analysis looks like on Wardah's Instagram Feed. This study uses a qualitative descriptive research method. With the aim of this research can explain or describe the design work in detail. The data was obtained by interviewing Taufiqur Rosyadi (27 years old) as the owner of Postwork. Documentation of the design work was obtained through Instagram social media, Wardah's official account. And scientific data obtained from various sources of books and scientific literature. Then data from interviews, photo documentation, and other scientific data as supporting data are processed in detail. Postwork is a creative studio focused on photography and design on social media. One of the clients who use Postwork studio services is Wardah. In the creative process of creating his work, there are 3 stages, namely brainstorming, execution, and editing. The design composition uses the Windows Layout Picture type which emphasizes product figures and headlines.

Keywords


Creativity; Content Design; Social Media

Full Text:

PDF

References


Ardhanariswari, K. A., & Hendariningrum, R. (2014). Desain Layout Dalam Iklan Cetak ( Analisis Deskriptif pada Iklan di Majalah Kartini ). Jurnal Ilmu Komunikasi, 13(3), 259–266.

Ayu, N., & Widiyastuti, N. (2020). Perancangan Brand Identity dan Desain Kemasan Aldo Skincare. Journal Computer Science and Visual Communication Design, 1(2), 247–260.

Desintha, S., Ayu, I. K., & Octamediana, H. (2020). Unsur Visual Kemasan Granola Creations.

Elisabeth, N., Yulika, F., Waspada, A. E. B., & Kristanto, A. (2018). Memahami Paradigma Pendidikan Seni. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 1(01), 188–195. https://doi.org/10.33633/andharupa.v4i02.1683

Firmansyah, K., Fadhli, K., Noviandy, I. A., & Rini, S. (2020). Pengenalan Media Sosial dan E-Commerce sebagai Media Pemasaran serta Pengemasan Frozen Food. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 1(1), 43–48.

Harsanto, P. W. (2017). Fotografi dalam Desain Komunikasi Visual (DKV). Jurnal Imaji, 15(2), 140–148.

Hendratman, H. (2017). Computer Graphic Design: warna layout teks logo ilustrasi efek produksi WPAP. Hendi Hendratman.

Mahmudah, S. M., & Rahayu, M. (2020). Pengelolaan Konten Media Sosial Korporat pada Instagram Sebuah Pusat Perbelanjaan. Jurnal Komunikasi Nusantara, 2(1), 1–9. https://doi.org/10.33366/jkn.v2i1.39

Rizali, A. E. N. (2020). Intelektualitas Dan Kreativitas Desainer Sebagai Peluang Meningkatkan Industri Kreatif. Seminar Nasional ENVISI, 1–16.

Siswanto, T. (2018). Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Liquidity, 2(1), 80–86. https://doi.org/10.32546/lq.v2i1.134

Soewardikoen, D. W. (2019). Metodologi Penelitian: Desain Komunikasi Visual. PT Kanisius.

Sugiarto, E. (2019). Kreativitas, Seni & Pembelajarannya. Yogyakarta: LKiS.

Suharso, P., & Muntiah, A. (2020). Pemanfaatan Media Sosial Instagram Pada Perpustakaan Perguruan Tinggi. Edulib, 10(1), 1–14. https://doi.org/10.17509/edulib.v10i1.20984

Syahrul, Y. (2019). Penerapan Design Thinking Pada Media Komunikasi Visual Pengenalan Kehidupan Kampus Bagi Mahasiswa Baru Stmik Palcomtech Dan Politeknik Palcomtech. Jurnal Bahasa Rupa, 2(2), 109–117.

Tahalea, S. (2016). Fotografi Produk Sebagai Sarana Promosi Produk Lampu untuk Perajin Lampu di Nitiprayan Yogyakarta.

Tayeb, M., & Quraisy, S. (2017). Bibliografi Masjid Kesultanan Ternate di Maluku Utara. Archipelascape, 3(1).

Wahyudin, D., & Adiputra, C. P. (2019). Analisis Literasi Digital pada Konten Instagram @infinitygenre. Wacana, 18(1), 25–34.

Wijaya, H. (2019). Analisis Data Kualitatif: Sebuah Tinjauan Teori & Praktik. Sekolah Tinggi Theologia Jaffray.

Wirasari, I., & Ferdiana, T. (2018). Strategi Kreatif Tema Pahlawan dalam Iklan Media Sosial Bukalapak. Jurnal ATRAT, 6, 149–154.

Wirawan, I. G. N., & Nuriarta, I. W. (2018). Elemen Desain Komunikasi Visual Dalam Merchandise Iklan Politik Pasangan Dharmanegara Pada Pilkada Kota Denpasar 2014. Segara Widya : Jurnal Penelitian Seni, 6(1), 16–27. https://jurnal.isi-dps.ac.id/index.php/segarawidya/article/view/356




DOI: https://doi.org/10.34007/jipsi.v2i2.233

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Pendidikan dan Penciptaan Seni

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Jurnal Pendidikan dan Penciptaan Seni

Publisher: Mahesa Research Center

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International Public License