Comparison of Service Quality, Price, and Physical Evidence of RG Fried Chicken and Richeese Factory on  Millennial Generation and Gen Z in Pekanbaru City

Rahma Elviani; Lailan Tawila Berampu; Sri Wahyuni Wildah; Henni Noviasari

doi:10.34007/ebmsj.v6i1.1121

Comparison of Service Quality, Price, and Physical Evidence of RG Fried Chicken and Richeese Factory on Millennial Generation and Gen Z in Pekanbaru City

Rahma Elviani⁽¹⁾, Lailan Tawila Berampu⁽²⁾, Sri Wahyuni Wildah⁽³⁾, Henni Noviasari⁽⁴⁾,

(1) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(2) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(3) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(4) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia

DOI: https://doi.org/10.34007/ebmsj.v6i1.1121

Keywords

Service Quality, Price, Physical Proof

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References

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DOI: https://doi.org/10.34007/ebmsj.v6i1.1121