Analisis Keputusan Pembelian terhadap Lemang Batok Berdasarkan Kemasan, Cita Rasa, dan Harga

Lilinesia Lilinesia(1),


(1) STIE Bina Karya Tebing Tinggi
DOI: https://doi.org/10.34007/ebmsj.v1i1.14

Keywords


Purchasing Decision; Packaging; Taste; Prices.

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DOI: https://doi.org/10.34007/ebmsj.v1i1.14

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Economics, Business and Management Science Journal

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