Analisis Kepuasan Konsumen terhadap Loyalitas Konsumen dengan Dimoderasi oleh Faktor Harga dan Variasi Produk Makanan Sehat pada PT Melia Sehat Sejahtera

Amrin Mulia Utama Nasution(1),


(1) Universitas Medan Area
DOI: https://doi.org/10.34007/ebmsj.v3i1.346

Keywords


price; consumer loyalty; level of customer satisfaction; product variety

Full Text:

PDF

References


Abi, Y. I. (2020). Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Pada PT Melia Sehat Sejahtera Di Kota Bengkulu. Managament Insight: Jurnal Ilmiah Manajemen, 15(1), 95–107. https://doi.org/10.33369/insight.15.1.95-107

Artiza, D. D. (2021). Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepuasan Konsumen terhadap Loyalitas Konsumen pada PDAM Tirta Ratu Samban. Jurnal Manajemen Modal Insani Dan Bisnis, 2(2), 146–155.

Botti, S. & Iyengar, S. S. (2006). he Dark Side of Choice: When Choice Impairs Social Welfare. Journal of Public Policy & Marketing, 25(1), 24–38.

Bowen, J. T., & Chen, S. L. (2001). The Relationship Between Customer Loyalty and Customer Satisfaction. International Journal of Contemporary Hospitality Management, 1(2), 213–217. https://doi.org/http://dx.doi.org/10.1108/09596110110395893

Chun, S. H., & Nyam-Ochir, A. (2020). The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation using DINESERV Scale. Sustainability (Switzerland), 12(18), 1–19. https://doi.org/10.3390/SU12187435

Hasibuan, E. J., Simanjorang, E. F. S., & Helvi, B. (2022). PENGARUH VARIASI PRODUK, HARGA, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA RUMAH MAKAN HOLAT AFIFAH RANTAUPRAPAT KABUPATEN LABUHANBATU. Managament Insight: Jurnal Ilmiah Manajemen, 17(2), 202-216.

Junaidi, S., & Dharmmesta, B. S. (2002). Pengaruh ketidakpuasan konsumen, karakteristik kategori produk, dan kebutuhan mencari variasi terhadap keputusan perpindahan merek. Jurnal Ekonomi dan Bisnis Indonesia, 17(1), 91-104.

Kumalaningrum, F., & Widajanti, E. (2016). Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Moderasi (Studi Pada Konsumen CS Kopi Tubruk Surakarta). Jurnal Ekonomi dan Kewirausahaan, 16(2).

Maharany, R. A., & Santika, I. W. (2019). Peran Gender Sebagai Variabel Moderasi Dalam Pengaruh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Doctoral dissertation, Udayana University).

Moon, Y. Z. dan H. C. (2020). What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the Moderating Role of Gender. Mdpi, 9(4), 1–16. https://doi.org/https://doi.org/10.3390/foods9040460

Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17, 460–469. https://doi.org/http://dx.doi.org/10.2307/3150499

Soelasih, Y. (2017). Kepuasan Konsumen Tidak Selalu Membentuk Loyalitas. Jurnal Manajemen, 21(3), 363. https://doi.org/10.24912/jm.v21i3.257

Swastha, B. & I. (2008). Manajemen Pemasaran Modern (kedua). Kemerdekaan.

Tjahjaningsih, E., Ningsih, D. H. U., & Utomo, A. P. (2020). The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth. Journal of Asian Finance, Economics and Business, 7(12), 481–490. https://doi.org/10.13106/JAFEB.2020.VOL7.NO12.481

Woen, N. G., & Santoso, S. (2021). Pengaruh Kualitas Layanan, Kualitas Produk, Promosi, dan Harga Normal terhadap Kepuasan dan Loyalitas Konsumen. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 10(2), 146-163.




DOI: https://doi.org/10.34007/ebmsj.v3i1.346

Article Metrics

Abstract view : 243 times
PDF - 139 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Economics, Business and Management Science Journal

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Economics, Business and Management Science Journal

Publisher: Mahesa Research Center

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International Public License