Digital Psychology and Consumer Purchasing Behavior: A Quantitative Analysis of Jumia Customers in Ilaro, Ogun State, Nigeria

Taiye Borishade(1), Yetunde O. Akinleke(2), Oladele J. Kehinde(3),


(1) Covenant University
(2) Covenant University
(3) Covenant University
DOI: https://doi.org/10.34007/ebmsj.v6i1.1092

Keywords


Consumer; Digital Psychology; Emotional Trigger; Purchasing Behavior; Social Proof; Customer Perception; Customer Learning.

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References


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DOI: https://doi.org/10.34007/ebmsj.v6i1.1092

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