Comparison of Product Quality, Promotion Strategy, Physical Evidence of Holland Bakery and Vanhollano Bakery in Millennial and Generation Z in The City Of Pekanbaru

Cristine Laurencia; Lailan Tawila Berampu; Sri Wahyuni Wildah; Henni Noviasari

doi:10.34007/ebmsj.v6i1.1122

Comparison of Product Quality, Promotion Strategy, Physical Evidence of Holland Bakery and Vanhollano Bakery in Millennial and Generation Z in The City Of Pekanbaru

Cristine Laurencia⁽¹⁾, Lailan Tawila Berampu⁽²⁾, Sri Wahyuni Wildah⁽³⁾, Henni Noviasari⁽⁴⁾,

(1) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(2) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(3) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(4) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia

DOI: https://doi.org/10.34007/ebmsj.v6i1.1122

Keywords

Product Quality, Promotion Strategy, Physical Evidence, Millennial Generation, Generation Z.

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DOI: https://doi.org/10.34007/ebmsj.v6i1.1122