Analisis Semiotika Roland Barthes pada Desain Visual dan Strategi Branding Parfum Velixir dalam Mengonstruksi Reputasi Merek di Kalangan Generasi Z
(1) Universitas Budi Luhur
(2) Universitas Budi Luhur
Keywords
Full Text:
PDFReferences
Arif, M., Darussalam, F., Azhar, A. F., & Laksana, A. (2024). Efek sosial media marketing dan ulasan pelanggan terhadap branding dan penjualan parfum HMNS. KONSENSUS: JURNAL ILMU PERTAHANAN, HUKUM DAN ILMU KOMUNIKASI Учредители: Asosiasi Seni Desain Dan Komunikasi Visual Indonesia, 1(6), 149–155.
Barthes, R. (1977). Elements of semiology. Macmillan.
Chandler, D. (2025). Semiotics: the basics. Routledge.
Digdya, A. P., & Junaidi, A. (2025). Pengaruh Promosi Media Sosial dan Implikasinya terhadap Brand Image Produk Skincare pada Generasi Z. Kiwari, 4(3), 418–425.
Fahmi, A. N., Komariah, S., & Wulandari, P. (2024). Flexing Dan Personal Branding: Konten Analisis Sosial Media Generasi Z Di Indonesia. Jurnal Analisa Sosiologi, 13(1).
Fitri, Z. L., & Juswil, H. A. (2025). The Commodification of Religious Arguments in Digital Marketing: A Semiotic Study by Roland Barthes on the TikTok Account@ Jilbrave. Taqaddumi: Journal of Quran and Hadith Studies, 5(1), 146–166.
Husna, N. N., & Bakhri, S. (2025). DINAMIKA HABITUS DIGITAL DAN KONTESTASI MODAL SIMBOLIK: ANALISIS BUDAYA FLEXING PADA GENERASI Z DALAM LANSKAP SOSIAL INDONESIA. SABANA: Jurnal Sosiologi, Antropologi, Dan Budaya Nusantara, 4(3), 485–496.
Kusuma, I. G. W. A., Endayani, F., & Khouroh, U. (2024). Social media marketing impact on Gen Z’s brand engagement, awareness and image. Manajemen Dan Bisnis, 23(2), 480–490.
Liu, C., Samsudin, M. R., & Zou, Y. (2025). The impact of visual elements of packaging design on purchase intention: Brand experience as a mediator in the tea bag product category. Behavioral Sciences, 15(2), 181.
Ofosu-Boateng, I., & Jose, L. M. (2025). Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market. Open Journal of Social Sciences, 13(9), 236–257.
Rahma, N. W., Musa, C. I., Haeruddin, M. I. W., Musa, M. I., & Natsir, U. D. (2025). Analisis Strategi Emotional Branding dalam Upaya Membangun Loyalitas Konsumen Brand HMNS. GEMILANG: Jurnal Manajemen Dan Akuntansi, 5(1), 78–88.
Theocharis, D., & Tsekouropoulos, G. (2025). Sustainable consumption and branding for Gen Z: How brand dimensions influence consumer behavior and adoption of newly launched technological products. Sustainability, 17(9), 4124.
Theocharis, D., Tsekouropoulos, G., & Chatzigeorgiou, C. (2025). Branding for Gen Z: consumer behavior and newly launched technological products.
Wang, F., Wang, Y., Han, Y., & Cho, J. H. (2024). Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry. Heliyon, 10(3).
Yemima, D., Palupi, M. F. T., & Kusumaningrum, H. (2023). The Representation of Parenting Based on Sharenting (Semiotic Analysis of Roland Barthes on the TikTok Account@ IDAWIDA). Jurnal Komunikasi Dan Bisnis, 11(2), 282–301.
Ying, L. J., Te Chuan, L., Rashid, U. K., & Seman, N. A. A. (2025). Social media marketing in Industry 4.0: The role of TikTok in shaping Generation Z’s purchase intentions. Procedia Computer Science, 253, 2176–2185.
DOI: https://doi.org/10.34007/jipsi.v6i2.1192
Article Metrics
Abstract view : 14 timesPDF - 1 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Jurnal Pendidikan dan Penciptaan Seni

This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Pendidikan dan Penciptaan Seni

This work is licensed under a Creative Commons Attribution 4.0 International Public License

